This Privacy Policy applies to all users of our Website, and related mobile sites, collectively referred to as “our Platforms”, which are used to access and purchase our products and services.


The purpose of this Privacy Policy is to set out how, why and when Curated Beverages (Pty) Ltd t/a (“ABSTINENCE”) uses your Personal Information so as to comply with the Protection of Personal Information Act 4 of 2013 (“POPI”).


It is important that you read this Privacy Policy together with our other terms and conditions, privacy notices or policies we may provide from time to time when we collect or use your Personal Information. Further, please pay special attention to the clauses in this Privacy Policy that appear in similar text and style (i.e. bold) which:


  • May limit the risk or liability of ABSTINENCE or a third party;

  • May create risk or liability for the user;

  • May compel the user to indemnify ABSTINENCE or a third party; and/or

  • Serves as an acknowledgement, by the user, of a fact.


We respect your privacy and take the protection of Personal Information very seriously. This Privacy Policy describes how we handle the Personal Information we collect about you and/or receive from you. By using our Platforms, you agree to the processing of your Personal Information as set out in this Privacy Policy.


In this Privacy Policy, the terms -


  • “Personal Information”, and “process/processing” bear the same meanings as set out in POPI.

  • we”, “us” or “our” refers to ABSTINENCE.

  • “you” and “your” refers to every person that accesses or uses our Platforms also referred to as a user.

  • “registered user(s)” refers to anyone registered on our Platforms and has provided us with a unique username and password as well as other Personal Information in order to order goods on our Platforms.




If you are below the age of 18 years, you must always get permission from your parent or guardian before you use our Platforms or give us your Personal Information. We may check that your parent or guardian has given you such permission, for example by asking you to provide us with your parent’s or guardian’s contact details so we can contact them. We may also check that the contact details you have given us are correct and are the details of a person who is actually your parent or guardian. If we are not able to verify such permission or if a parent or guardian confirms that you do not have their permission, you may not use our Platforms.




ABSTINENCE processes Personal Information in a manner that is reasonable, adequate, relevant, non-excessive and purpose-specific. In order for users to access and use our Platforms we collect and process some Personal Information. When you become a registered user, we have to collect and process your Personal Information to render our services to you.


When you register to use our Platforms, we may collect the following Personal Information:


  • Name and surname;

  • Email address;

  • Mobile phone number;


You warrant that the information you have provided is accurate, current, true and correct and that does not impersonate or misrepresent any person or entity or falsely state or otherwise misrepresent your affiliation with anyone or anything.


Information from using our Platforms


When you access our Platforms, whether or not you are a registered user of ABSTINENCE, we process some of your Personal Information. Depending on how you access and use our Platforms, we may receive:


  • information about the equipment you use to access or use our Platforms, including the type of device you are using, how you access our Platforms, your browser or operating system and your Internet Protocol address.

  • the geographic location from which you accessed our Platforms, including your device’s global positioning system signal and information about nearby wifi networks and cell towers. We get this information when you use location-enabled services.

  • other information about you from third parties, such as social media.




We process the Personal Information we collect and receive to:


  • identify you;

  • verify your identity;


As a registered user, we also process your Personal Information in order to:


  • provide you with information, products or services you request from us.

  • communicate with you regarding our Platforms and provide you with information, products or services, including billing, customer support, resolving complaints and quality control.

  • notify you about changes to our Platforms, services and products, terms and conditions, privacy policy or notices, and any other changes that impact our Platforms, services and products.

  • send you information about competitions, products or services that may interest you (unless you have opted out of receiving such information).

  • get feedback from you which we need to develop our products and services and grow our business.

  • comply with any legal or regulatory obligations such as tax or financial laws.

  • undertake research and statistical purposes. The research and statistics we get from this process do not include your Personal Information and cannot be linked to you, nor can you be identified from these statistics.




We keep your Personal Information for as long as:


  • we need it to provide our Platforms, products or services to you.

  • it is required or allowed by law and is in line with our internal retention policies.

  • it is necessary to uphold the contract between you and us.

  • you have agreed to us keeping your Personal Information subject to your request for us to stop processing your Personal Information.

  • We will retain your Personal Information for as long as is necessary to achieve the purpose for which this information was collected or subsequently processed. If your Personal Information is used for more than one purpose, we will retain it until the purpose with the latest period expires but we will stop using it for the purpose with a shorter period once that period expires.


By accessing and using the Platform, you consent to us retaining records of your Personal Information for no longer than may be necessary to achieve the purpose for which the information was initially collected or subsequently processed.




When you access and use our Platforms we may use various technological tools to improve your experience on our websites through the use of cookies and/or user tracking.


Cookies are small text files placed on the device that you use to access our Platforms. These files do not contain your Personal Information but allow us to associate you with a particular device. Many websites use cookies and we use cookies to:


  • Make our Platforms more user friendly.

  • Personalise your interactions with our Platforms, tailor our services and Platforms to your interests and needs, and ensure they work on your device.

  • Provide advertising that is relevant to you, limit the number of times you see the same advertisement and measure the effectiveness of the advertisements on our Platforms and other websites, based on your online activities such as the websites and apps you use or content you view, and information we have about you.

  • Send Opt-In marketing communication if you are not a registered user.

  • We will not use your Personal Information for any other purpose without your permission.


By accessing and using the Platform, you consent to our use of cookies.




You have the right to request us not to contact you for purposes of direct marketing by any form of electronic communication such as automatic calling machines, email and/or SMS notifications by “opting-out” of any direct marketing communications we may send to you.




We do not sell your personal information to third parties for their marketing or any other purposes.


We may provide or make your Personal Information available to:


  • our employees, the staff of CURATED BEVERAGES. 

  • law enforcement, government officials, fraud detection agencies or other third parties when the disclosure of Personal Information is necessary or appropriate in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose us to legal liability or financial loss, to report or support the investigation into suspected illegal activity;

  • our service providers (under contract with us) who help with parts of our business operations (fraud prevention, marketing, public relations, technology services etc). However, our contracts dictate that these service providers may only use your Personal Information in connection with the services they perform for us and not for their own benefit or any other purpose, and must treat such information as confidential information;




We may transfer certain Personal Information outside the geographic borders of South Africa to service providers for purposes set out above (Why we process your Personal Information?), including for data storage and back-up purposes to ensure the integrity of our systems.


When we transfer your Personal Information outside of the geographic borders of South Africa, we will ensure that we do so in accordance with the requirements for lawful transfer outside of South Africa as set out in POPI.


By accessing and using our Platforms, you consent to us transferring your Personal Information outside of South Africa as set out in POPI.




We secure the integrity and confidentiality of your Personal Information in our possession or under our control by taking appropriate, reasonable technical and organisational measures to prevent loss of, damage to or unauthorised destruction of Personal Information; and unlawful access to or processing of Personal Information.


In order to implement and maintain such measures, we have in place policies, controls and related processes, which are reviewed and updated on a regular basis. Our policies, controls and procedures cover for example:


  • physical, technical and network security;

  • access controls and monitoring of access;

  • secure storage, destruction and encryption of records of Personal Information;

  • Personal Information breach reporting and remediation; and

  • by way of written agreements, imposition of security and confidentiality obligations on third parties (based within or outside the borders of South Africa) who process Personal Information as part of rendering services.

  • Should you disclose your Personal Information to any third party other than ABSTINENCE, ABSTINENCE shall not be liable for any loss or damage arising or suffered by you as a result of the disclosure of such Personal Information to any third party. This is because we do not regulate or control how that third party uses your Personal Information. You should always ensure that you read the privacy policy of any third party.




Having provided adequate proof of your identity, you have the right to:


  • view, correct and/or amend your Personal Information we process.

  • request a record or description of your Personal Information. ABSTINENCE may charge a fee in order to provide you with this record of your Personal Information. Where requests to access and amend your Personal Information are manifestly unfounded, excessive or repetitive ABSTINENCE may charge an additional administrative fee or refuse the request.

  • request to have your Personal Information corrected, destroyed or deleted. 

  • notify you of the action taken by us because of your request.

  • notify you of unauthorised access to your Personal Information.

  • provide you with reasonable evidence of our compliance with our obligations under this policy on reasonable notice and request.

  • Submit a complaint to the Information Regulator.

  • As a registered user, you can exercise all your rights set out above in terms of POPIA by navigating to the profile section of your account on the web, where you will be required to confirm your identity via email verification.


As any other user, you can exercise all your rights as set out above by referring to our process set out here.




If you have any complaints about this Privacy Policy or our compliance with this Privacy Policy you can lodge a complaint with the Information Regulator. The contact details of the Information Regulator are available on its website at:


This version of the Privacy Policy replaces any preceding privacy policy provisions on our website. We may occasionally update this Privacy Policy. When you use our Platforms the version of the Privacy Policy posted on this page applies to you.


1. The promoter is: Curated Beverages Pty 2018/004360/07.

2. The competition is open to residents of South Africa aged 18 years or over except employees of Curated Beverages Pty and their close relatives and anyone otherwise connected with the organisation or judging of the competition.

3. There is no entry fee and no purchase necessary to enter the social media competitions.

4. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.

5. Social media competitions are run on Facebook and Instagram.

6. Multiple entries from the same person will be allowed.

7. The start and close date will be listed on the social media post.

8. No responsibility can be accepted for entries not received for whatever reason.

9. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice.

10. The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.

11. The prize is as stated and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.

12. The winner will be notified via DM on Instagram/Facebook. If the winner cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

13. The promoter will notify the winner when and where the prize can be collected / is delivered.

14. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.

15. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.

16. The winner agrees to the use of his/her name and image in any publicity material.

17. Entry into the competition will be deemed as acceptance of these terms and conditions.

18. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or any other Social Network.


1.The above Terms and Conditions apply for the April 2022 competition, and by entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.

2.In order to qualify for this competition the entrant must follow Abstinence_Spirits on Instagram and tag two of their friends in the  comments on the competition post.

3.The prize is a one year supply of Abstinence drinks, this includes 12 bottles of Abstinence Sprits. The 12 bottles will be at the discretion of the promoter, Curated Beverages. The prize also includes a 1 year a supply of Fever Tree tonic which includes 12 x 8 Pack Fever Tree tonics (96 x tonics)