Following in the footsteps of Dry January and Sober October, the upcoming Dry July serves as encouragement to take a break from your regular social and drinking habits. It is a term coined in Australia and has now become an integral part of the mindful drinking movement, a movement that has illuminated the dependency on intoxication in our lifestyles and in turn helping people fight back.


What is Dry July?


The Health and Wellness movement has taken off around the world and people are getting more out of their lives. An opportunity to take a break and reset your relationship with alcohol could prove to be one of the most impactful decisions you will make this year.


As daunting as this might sound, it offers up irrefutably powerful benefits for both your

body and your mind. When practicing abstinence from alcohol, you are essentially

eliminating high levels of toxins (and intoxication) to your body.


The important thing to remember is that even small steps in the right direction are better than no steps at all. It’s called Restoring Balance, and it’s the ethos that we live by at ABSTINENCE.


Making more mindful drinking choices does not have to mean you are missing out on all of the complexity of social occasions and interactions. In fact, you are taking back tomorrow by smashing your goals.


Benefits of embracing Dry July


Some of the most resounding, scientifically-proven benefits of a short bout of Abstinence include:

  • Better quality sleep

  • More Alert

  • Heathier and better-hydrated skin

  • Improved concentration

  • Increased productivity

  • Loss of weight

  • Lower Blood Glucose Levels

  • Decrease in Cholesterol

  • Financial Savings

  • Improved Mental Health

Even more, promising to know, is that the abovementioned benefits start kicking in from as little as 1 week of Abstinence.


Won’t abstaining from alcohol make me want to drink even more?

Overall, people tend to improve their relationship with alcohol in the six months following a dry month. This means that through regular, dedicated mindful months (Dry January, Dry July, Sober October) you are restoring the balance in your lifestyle, social interactions, and your health. Many people choose to designate a certain number of sober days, or have occasional sober weeks going forward. It’s a transformative experience with giant ripple effect of better choices.


Taking a month off alcohol doesn’t mean you have to settle for belittling mocktails, fruit

punches, or soft drinks. Take the journey of abstinence with ABSTINENCE NON-ALCOHOLIC SPIRITS & AND APERITFS and rethink your next drink. 


Shop our award winning range here and prepare for Dry July the right way!

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This time in the San Francisco World Spirits Competition, May, 2021

The San Francisco World Spirits Competition (SFWSC) is one of the most prestigious and established spirits competitions in the world. With entries from 20+ countries, it’s a truly international affair.


The 2021 SFWSC saw a 20% increase in total entrants, to 3,800, up 20% over the 2020 competition. Roughly 40% of the entrants are from the US, with the balance of 60% international. Particularly exciting for the No and Low Alcohol sector is the inclusion of the category for the 2021 Judging process, making this the inaugural year for the category. Only 8 Double Golds, 10 Silvers and 11 Bronze Medals were awarded in the No and Low Alcohol Category.


At 21 years of age, the SFWSC is also the second oldest spirits competition in the world, and one of the most highly respected at that. Firstly, for the quality of their judging panel, of who all are experts in their fields with decades of industry experience, and secondly for the sheer scope of the different spirit categories that it judges.

Following hot on the success Abstinence achieved at the 2020 Low and No Alcohol Awards in the UK, we are delighted to announce yet another flurry of achievements across our entire ABSTINENCE Non-Alcoholic Spirits and Aperitif range, this time in the USA.


Double Gold: ABSTINENCE Cape Citrus

Fast becoming our flagship product, the Cape Citrus stumped the judges. A Double Gold award is as good as it gets! It signifies that the product received a unanimous Gold Medal from the entire 30 strong judging panel, was tasted again and received a Double Gold. Making it among the finest products and examples of the category in the world!


Silver: ABSTINENCE Blood Orange Aperitif

Hot on the heels of its Gold Medal received from The Low and No Masters in the UK, the ABSTINENCE Blood Orange Aperitif received a coveted Silver for being an outstanding product that shows refinement, finesse and complexity. Making it one of the best examples in its category.


Bronze: ABSTINENCE Cape Spice and Cape Fynbos

With a respective Gold and Silver Medal from the Low and No Alcohol Masters in the UK, the ABSTINENCE Cape Spice and Cape Fynbos both received a Bronze medal from the SFWSC, making them excellent examples of their categories.

For local trade enquiries contact Truman & Orange:

at info@trumanandorange.com or +27 21 035 16 29

and for general info contact Pierre Strydom:

at pierre@curatedbev.com or +27 71 641 63 27

About Curated Beverages

Drinks Reimagined


Curated Beverages is a Cape Town based start-up Beverage Company with global ambition. Our sole purpose is to create a small portfolio of brands that are at the leading edge of consumer trends and are simply great tasting products. We currently have 2 brands we are busy taking around the world.


ABSTINENCE: Balance Restored.

ABSTINENCE is South Africa’s first non-alcoholic range brand covering all key occasions, underpinned by a clear purpose of helping preserve and restore the Cape Floral Kingdom. The range currently comprises Aperitif, Spirit and “Sipping”. ABSTINENCE uses the finest ingredients and botanicals from the beautifully diverse Cape Floral Kingdom, the smallest yet most diverse floral kingdom in the world. The indigenous Rose Geranium, Buchu, Honeybush, African Wormwood, Aloe and Rooibos are all part of our product mix, accompanied by a range of complimentary botanicals and spices. Unesco’s World Heritage Committee declared the Cape Floral Region to be of “outstanding universal significance to humanity with one of the richest areas for plants in the world.” To help preserve the natural beauty, ABSTINENCE pursues “Bees and Trees” social responsibility projects through enthusiastically contributing 1% of our monthly sales to the Table Mountain Fund and as active members of the Botanical Society of South Africa. As patrons of Ujubee, ABSTINENCE also commits itself to raise awareness of the importance of safeguarding the indigenous Cape Honeybee (Apis mellifera capensis) living in the wild, to flourish as pollinator of flowering plants including many Fynbos species. Doing our part to live our ethos of “restoring balance”, in both our social occasions and natural surroundings.

About Our Team:

We are a small yet dynamic team who continuously strive to improve ourselves and our surroundings, and that includes our social habits and interactions. With a wealth of drink industry experience, we are hardworking, highly collaborative and have lots of fun. We are high on trust and hold each other to the highest personal and professional standards. We hold our values close to our hearts & endeavour to live by them.

Our Values:

Balance- as people, we feel our best when we are in balance. As Humans, we have a responsibility to care for the environment. At Curated Beverages, we are committed to preserving the Cape Floral Kingdom and getting more out of life through healthier choices that impact our minds and our bodies.


Quality- Liquid Excellence first and foremost in all our products. Quality in everything we do. If we can’t do it well, don’t do it at all.


Responsibility- We strive to be good global citizens, as we are all inhabitants of Earth – regardless of Geographic or cultural differences. That means we assume responsibility for the way we live, what we do and the impact we have on others and the planet.


Mutuality- we want to build a sustainable business so we wholehearted embrace “mutuality”. Not only as the right way to do business but the only way for sustainability.


Respect & integrity -Respect for ourselves, others & the planet through conducting our business truthfully, honestly and reliably.



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Updated: May 11

Bees play a crucial role in our ecosystem. The Cape Floral Kingdom, and particularly indigenous fynbos, rely on these creatures for long-term survival. This month is World Bee Day. The purpose of the international day is to acknowledge the role of bees and other pollinators for the ecosystem.


What is the Cape Floral Kingdom?

Although the Cape Floral Kingdom is the smallest on earth, it’s the most diverse and most under threat. It is home to 3% of the world’s plant species and makes up one of only six flora kingdoms on earth. This region was declared by the Unesco World Heritage Committee as being ‘one of the richest areas for plants in the world’ and described it as having ‘outstanding universal significance to humanity’.


Fynbos – which is indigenous to the Western and Eastern Cape regions – makes up 20% of Africa’s plant life. It’s incredibly diverse, containing around 9 600 different varieties, 70% of which are endemic. ABSTINENCE sources its hero botanicals like rose geranium, buchu and honeybush from the Cape Floral Kingdom.


Sadly, according to the World Wildlife Fund (WWF), 1 700 of these species are heading towards extinction. This is due to several factors. These range from urban encroachment to climate change to pesticides and the invasion of alien vegetation. Another reason for this is the ailing Cape honeybee population, which is responsible for the pollination of 85% of fynbos.


The power of pollination

For us at ABSTINENCE, this issue is a personal crusade. Our non-alcoholic drinks celebrate the fynbos kingdom and showcase the hero botanicals derived from it.


But it is also an environmental one. Declining bee numbers are having a negative impact on plant life the world over. The reasons for this are mainly the exposure to exotic diseases and pests. Without these buzzing critters, many plant species – essential food crops included – wouldn’t be pollinated. Over time, they could even become extinct. This is because many plant species have evolved to react and drop pollen in their presence.



The plight of the bees doesn’t just affect the natural kingdom itself, but humans, too. We rely on plant life to provide us with the food and the oxygen we need to survive. In other words, our lives and the wellbeing and balance of the natural world hinges on the healthy, safety and numbers of these black and yellow bugs.


It is for these reasons that we are so committed to the conservation of this species, and the Cape Floral Kingdom that many of them call home.


Bees and Trees Policy

At ABSTINENCE, we care about the Cape honeybee and know the importance of protecting this home-grown insect. This is why we started our Bees & Trees initiative. We are also proud patrons of Ujubee – a local project on a mission to educate the public about the important role that bees play not just in the fynbos biome, but the natural ecosystem at large.


Because we love and have enormous respect for the Cape Floral Kingdom and its buzzing inhabitants, we’re donating 1% of all of our sales to support this initiative and fund necessary research. In this way, we hope to spread much-needed awareness around this delicate, local ecosystem and the life-sustaining creatures who inhabit them.


Want to play your part in protecting the Cape Floral Kingdom and the Cape honeybees? Shop our range of non-alcoholic spirits, or visit ujubee.com to see how you can assist in their conservation efforts. Because, as the great David Attenborough said: ‘The natural world is the most precious thing we have. And we need to defend it.’


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