Cape Fynbos Botanical

about us 

ABSTINENCE is South Africa’s first and leading non-alcoholic range brand covering all key occasions, underpinned by a clear purpose of helping preserve and restore the Cape Floral Kingdom. The range currently comprises of two aperitifs and four spirits.


ABSTINENCE uses the finest ingredients and botanicals from the beautifully diverse Cape Floral Kingdom, the smallest yet most diverse floral kingdom in the world. The indigenous Rose Geranium, Buchu, Honeybush, African Wormwood, Aloe and Helichrysum Petiolare "Impepho". are all part of our product mix, accompanied by a range of complimentary botanicals and spices.

ABSTINENCE: Restore Balance.



We are committed to creating balance in all we do and get more out of life through healthier choices that impact our minds, our bodies, and environment. Conscious living is at the heart of what we do. Our Balance value ensures we act as a good corporate citizens, to minimize our impact on the environment and to use the natural resources of our planet wisely and efficiently.



Quality is at the cornerstone of everything we do. All the way from Inbound raw materials to the final bottle on a shelf anywhere in the world & everything in between. Liquid excellence is paramount. Quality also underpins our approach to people and relationships.



We strive to be good global citizens, as we are all inhabitants of Earth – regardless of geographic or cultural differences. That means we assume responsibility for the way we live, what we do and the impact we have on others and the planet.



A mutual benefit is a shared benefit; a shared benefit will endure.

The journey to become world-class is impossible without the individual and

collective  commitment of the team & all our Partners. We believe that the

standard by which our business relationships should be measured is the degree

to which mutual benefits are created.


Respect & integrity

Respect for ourselves, others and the planet through conducting our business truthfully, honestly, and reliably.


Meet The Team




Pierre Strydom

+27 71 641 6327 


Keith Stevens

+44 7827 587519 (UK)

+27 82 322 8934 (SA)


Truman & Orange

+27 21 035 1629


Stefan Coetzee

+27 76 119 3893

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